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Guide

Why your quotes go quiet, and a simple follow-up routine that wins more jobs

5 min read

You visit the job, measure up, work out a fair price and send the quote. Then nothing. No yes, no no, just silence. It is easy to assume the price was too high, but often the customer is simply busy, comparing options or waiting for a nudge. The firm that follows up well often wins the work, even if it is not the cheapest.

Why quotes go quiet

None of these is a no. Each one is a chance to win the job with a timely, helpful message.

Send the quote quickly

Speed signals reliability. A quote that arrives the same day, looking professional and with your logo, makes a strong first impression. Include a clear total, what is included, how long the price is valid and an easy way to accept.

A simple follow-up routine

Three messages over a couple of weeks is helpful, not pushy. Stop as soon as the customer replies either way.

Make it personal, not salesy

Mention the job itself: "Just checking you got the quote for the bathroom refit." Offer something useful, such as an earlier start date or an answer to a common question. Keep it short.

Track every quote

If quotes live in your sent emails, it is easy to lose track of which ones need chasing. Keep them in one place with a status, such as sent, accepted or declined, so you can see your pipeline at a glance.

Let it run on its own

The routine only works if it happens every time. A CRM can send your quote, schedule the follow-ups and stop them as soon as the customer accepts. When they do, the quote becomes an invoice in one click. See how it works for trades businesses.

Quotes that follow themselves up.

Send branded quotes and let the follow-ups run on their own.

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