Built in the UK, for businesses that serve customers.
Unavoidable CRM is made by Unavoidable Studio Ltd. We build it for trades, clinics, tour operators and other service businesses that lose money to missed calls, slow replies and unpaid invoices.
Why we built it.
We kept seeing the same thing in small service businesses. The owner is on a job. The phone rings. Nobody answers, the caller hangs up, and the work goes to someone else. Quotes sit unsent, invoices go unpaid and nobody has time to chase.
The big CRMs were too expensive, too American and too complicated for a team of one to ten. None of them answered the phone. So we built one that does: a single place for your leads, your inbox, your calendar, your jobs and your money, with an AI receptionist that picks up when you can't.
Every feature is on every plan. Texts, calls and AI receptionist minutes go on your own provider accounts at their price, with nothing added by us.
Why "unavoidable"?
When a customer wants to spend money with you, nothing about your business should get in their way. Not a missed call, not a slow reply, not a lost quote, not an invoice nobody chased.
We build the systems that make you the business they can't miss.
What we care about
The things we hold ourselves to, every week.
Honest pricing
Every feature on every plan, prices in pounds, and no markup on your texts or calls. Pay yearly and save 20%.
See pricingYour data, kept safe
Your CRM data is stored in the UK and kept completely separate from every other business on the platform.
How we protect itA real person
Every plan includes a free 15-minute setup call with Andrew. Emails are answered by a person, not a ticket bot.
Get in touchBetter every week
We ship improvements all the time and write every one up in plain English, so you can see what changed.
Read the changelogWhat it runs on
Proven services, each chosen with UK businesses in mind.
UK hosting
The CRM and its database run on servers in UK data centres, with encrypted backups every night.
Twilio
Phone numbers, texts and calls, on your own Twilio account so you see your own bill.
Retell
The voice behind the AI receptionist and outbound AI calls.
Postmark
Reliable email sending, with replies and bounces handled for you.
Stripe
Card payments on your invoices, and the card billing for your plan.
Google Calendar and WooCommerce
Bookings synced with Google Calendar, plus orders and customers from your online shop.
Who runs it.
Unavoidable CRM is founded and run by Andrew Heppinstall. He believes the smallest business deserves the same tools as the biggest, at a price that makes sense.
Unavoidable Studio Ltd is registered in England and Wales, company number 17367981. You can reach Andrew at info@unavoidablecrm.com.
Try what we built.
14 days free with every feature. No card needed.