Short answer: ServiceM8 is a mature job management app priced by how many jobs you do each month, from a free plan up to £269 a month. Unavoidable CRM is priced per business, from £29 a month, and adds an AI receptionist that answers and books calls, plus quotes, invoices, payment chasing and follow-ups in one place. If your main problem is organising jobs in the field, ServiceM8 is a strong choice. If your main problem is missed calls and enquiries that go quiet, Unavoidable CRM is built for that.
| ServiceM8 (UK) | Unavoidable CRM | |
|---|---|---|
| How you pay | By jobs per month | Per business, not per job or per user (Solo and Team plans have a user limit) |
| Entry plan | Free: 30 jobs a month, 1 user. Starter £25 a month: 50 jobs | Solo £29 a month: 1 user, 1,000 contacts |
| Mid plan | Growing £59 a month: 150 jobs | Team £149 a month: 5 users, 10,000 contacts |
| Top plan | Premium £119 (500 jobs) and Premium Plus £269 (1,500 jobs) | Agency £399 a month: unlimited users and contacts |
| Extra texts | 5p each beyond the plan allowance | Paid to the provider at cost, never marked up |
| Call answering | ServiceM8 Phone add-on, from £15 a month | AI receptionist answers and books calls, minutes billed at cost (10p to 15p a minute) |
| Free trial | Free plan available | 14 days, every feature, no card |
ServiceM8 prices are from its UK pricing page in October 2026. Its page does not say whether VAT is included, so check before you buy.
Count your jobs and your missed calls. If you do a lot of small jobs with a bigger team and calls are not the problem, ServiceM8’s job-based pricing may suit you. If you lose work because you cannot answer the phone or follow up quotes, start a free trial of Unavoidable CRM and test it on a week of real enquiries.
Related: what to look for in a CRM for a trades business, how much an AI receptionist costs in the UK and our full comparison page.
14-day free trial, every feature, no card needed. From £29 a month per business.
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