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Unavoidable CRM vs Fergus

Unavoidable CRM vs Fergus: an honest comparison for UK trades

7 min read · Written by Unavoidable CRM · Updated 22 October 2026

Short answer: Fergus is job management software built for plumbing, electrical and building firms, with strong job costing, timesheets, supplier integrations and purchase orders. Its UK plans list from £39 a month for Essentials and £45 for Professional, and at the time of checking it was running a 90% off offer until December. Unavoidable CRM is priced per business from £29 a month and focuses on winning and keeping the work: an AI receptionist, missed-call text-back, a sales pipeline and automatic follow-ups, alongside quotes, jobs, certificates and invoices. If you run a busy team and the hard part is costing and controlling jobs, Fergus is a serious option. If the hard part is answering the phone and following up quotes, Unavoidable CRM is built for that.

Prices side by side

Figures are from each company’s pricing page on 22 October 2026. The Fergus page does not say whether its plan prices are per user or whether VAT is included, so check its page before you compare totals.

Fergus (UK)Unavoidable CRM
Entry planEssentials from £39 a month (shown at £3.90 on a 90% off offer until December)Solo £29 a month: 1 user, 1,000 contacts, every feature
Main planProfessional £45 a month (£4.50 on the offer)Team £149 a month: 5 users, 10,000 contacts
Large teamsEnterprise for 10 or more staff: price on requestAgency £399 a month: unlimited users and contacts
Other charges listedTimesheet users from £12 a month, contractor users £2 a day, SMS £8 per 100, card payments 1.6% plus 20pTexts, calls and AI receptionist minutes paid to the providers at cost
Call answeringNot listed on the pricing pageAI receptionist on every plan, about 10p to 15p a minute
Trial14 days, no card14 days, every feature, no card

Where Fergus is stronger

Where Unavoidable CRM is different

Texts, calls and AI receptionist minutes are not in our plan price. They go on your own Twilio and Retell accounts at the provider’s price, with no markup from us. Typical costs in October 2026: a UK text about 4p to 5p, the AI receptionist about 10p to 15p a minute, a UK phone number about £2.65 a month. See how usage works.

Where Unavoidable CRM is weaker

Who it suits, and who it does not

Unavoidable CRM suits sole traders and teams of up to around five who lose jobs to missed calls and slow follow-up, and want leads, messages, jobs and payments in one place.

Fergus suits established plumbing, electrical and building firms with office staff, several engineers and a need for detailed job costing, timesheets and supplier control.

Unavoidable CRM does not suit a firm whose main problem is controlling job costs and materials across a large team.

Switching from Fergus

Export your customers as a spreadsheet and import them in Contacts, then book the free 15-minute setup call. Related reading: Fergus alternatives in the UK, CRM for plumbers and the best CRM for UK trades round-up.

Frequently asked questions

How much does Fergus cost in the UK?

On 22 October 2026 the Fergus UK pricing page listed Essentials from £39 a month and Professional at £45 a month, both shown at 90% off under a limited offer until December, and Enterprise for 10 or more staff on request. The page did not say whether prices are per user or include VAT, so check Fergus’s UK pricing page for your team size.

Does Fergus answer calls?

Its UK pricing page does not list call answering. Unavoidable CRM includes an AI receptionist on every plan that answers, takes details and books visits.

Is Fergus better than Unavoidable CRM for a plumbing firm?

For a larger firm that needs job costing, timesheets, purchase orders and supplier integrations, Fergus is likely the better fit. For a smaller firm that loses work to missed calls and slow quote follow-up, Unavoidable CRM covers that, plus quotes, jobs, certificates and invoices.

Does Unavoidable CRM work with Xero?

Yes. Unavoidable CRM syncs with Xero and QuickBooks so your books stay in step.

Is there a free trial?

Yes. Unavoidable CRM has a 14-day free trial with every feature and no card. Fergus also lists a 14-day free trial.

Answer every call, then do the job.

14-day free trial, every feature, no card needed. From £29 a month per business.

Start free trial →