Short answer: Unavoidable CRM gives a UK aesthetics clinic online booking, reminders, consent forms, treatment notes, deposits and an AI receptionist from £29 a month, with no per-practitioner fee. Specialist clinic systems such as Pabau, Consentz and Phorest go deeper on clinical records and retail, but most do not publish a UK price, so you will need a demo to get a quote.
Unavoidable CRM costs £29 a month for one user (Solo), £149 for five users (Team) or £399 for unlimited users (Agency), with a 14-day free trial and no card needed. Texts, calls and AI receptionist minutes are billed at the provider’s price with no markup. This guide compares what a small clinic actually needs: getting the phone answered, filling the diary, collecting consent and deposits, and bringing clients back for their next treatment.
A busy injector or skin clinic usually has the same pressure points. The phone rings while you are mid-treatment. New clients want to know prices and availability before they commit. Consent and medical history forms need to be signed before the appointment, not on a clipboard in reception. No-shows cost you a slot you cannot resell. And the real profit is in the rebooking: the review appointment, the top-up, the course.
So the questions to ask any system are simple. Who answers the phone when you cannot? Can clients book and pay a deposit online? Are consent forms sent and signed automatically? Are notes, photos and batch numbers kept against the client? Does the system remind clients to come back?
| Unavoidable CRM | Pabau | Consentz | Phorest | Fresha | |
|---|---|---|---|---|---|
| Published UK price | Solo £29, Team £149, Agency £399 a month | Not shown in pounds; priced per user and by location, larger plans by demo | Not published; book a demo | Not published; request a quote | Independent plan for one person, Team plan per bookable team member; check the UK figure on its page |
| How you pay | Per business, every feature on every plan | Per user, same features on every plan | Quote | Quote, salon and med spa tiers | Subscription plus payment processing fees, and a one-off commission on new marketplace clients |
| Online booking and reminders | Yes, booking page per treatment, text and email reminders | Yes, online booking and two-way SMS | Yes, online booking and waitlist | Yes, SMS and email reminders | Yes, automated text and email notifications |
| Consent forms | Your own forms per treatment, signed and time-stamped on the record | Forms, documents and photos | Consent tools and medical records with photo markup | Digital consent forms on med spa plans | Not compared here |
| Call answering | AI receptionist answers and books, 10p to 15p a minute at cost | Not listed on pricing page | Not listed on pricing page | Not listed on pricing page | Not listed on pricing page |
| Free trial | 14 days, every feature, no card | No core trial stated; some add-ons have free periods | Trial offered, length not stated | No free trial, demo offered | 7 days |
Competitor details are from each company’s own pricing page, read in October 2026. Pabau’s and Fresha’s pages showed prices in dollars when we checked and say pricing depends on location, so we have left those figures out. None of the pages states clearly whether VAT is included, so check before you buy.
Unavoidable CRM is a business system, not a regulated medical records product. Records are stored in UK data centres, backed up nightly and kept separate for each clinic, and you sign a data processing agreement inside the CRM. Check your own record-keeping duties with your insurer or professional body.
Take a solo practitioner on the Solo plan who sends 300 reminder and follow-up texts a month and has the AI receptionist take 100 minutes of calls. At the typical October 2026 provider prices on our pricing page, that is £29 for the plan, about £12 to £15 for texts, £10 to £15 for receptionist minutes and about £2.65 for a UK number: roughly £54 to £62 a month. If one extra booking a month comes from a call you would otherwise have missed, it usually pays for itself.
Choose a clinic specialist such as Pabau, Consentz or Phorest if you need deep clinical reporting, a large retail range or multi-site management, and you are happy to book a demo for a quote. Choose Fresha if you want a quick start and new clients from a marketplace, and the commission on those clients works for you. Choose Unavoidable CRM if your biggest losses are calls you cannot answer mid-treatment, enquiries that never book and clients who do not come back, and you want one clear monthly price in pounds. The fastest way to know is to run a 14-day trial on a fortnight of real enquiries.
Unavoidable CRM starts at £29 a month for one user, £149 for five and £399 for unlimited users, plus texts and call minutes at cost. Several clinic specialists do not publish UK prices and quote after a demo, so ask for the full monthly cost, including per-practitioner fees and text charges, before you sign.
Yes. In Unavoidable CRM you upload your own consent form for each treatment and it is sent to the client before the appointment. The signed copy is stored on their record with a digital signature and time stamp.
It should not, and you control what it says. Set it to answer questions about treatments, prices, availability and aftercare instructions you have written, book consultations, and pass anything clinical to you or a qualified colleague.
Yes. Deposits are taken by card through your own Stripe account when the client books, which helps cut no-shows. Courses can also be paid in instalments.
No. Unavoidable CRM monthly plans have no contract, and the 14-day trial needs no card. Paying yearly saves 20%. If you are leaving another system, check with that provider how to export your notes and photos before you cancel.
Related: how clinics can cut no-shows with reminders, deposits and easy rebooking, what a CRM with an AI receptionist does, Unavoidable CRM for clinics, our pricing and the full comparison page.
14-day free trial, every feature, no card needed. From £29 a month per business.
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