CRM for a UK cleaning business (2026)

Short answer: a UK cleaning business needs a CRM that handles repeat visits, reminders, invoices and the phone. Unavoidable CRM does all four from £29 a month per business, with an AI receptionist that answers calls and books visits.

The other options most UK cleaners look at are Cleaner Planner (from £19 a month), ServiceM8 (free for 30 jobs, then from £25 a month) and two US-priced apps, Jobber and ZenMaid. All prices below were checked on each company’s own pricing page in October 2026.

What a cleaning business actually needs from a CRM

Cleaning is repeat work. A domestic round might be 40 customers on a weekly or fortnightly rota; a commercial contract might be the same office five evenings a week. That changes what matters compared with a one-off trade job:

Recurring visits that schedule themselves. Weekly, fortnightly and monthly contracts, with the visits appearing on the right days without you rebooking them.
Reminders before each visit, so customers leave a key out or move the car and you do not lose a slot.
A clear list of today’s visits for each cleaner, in a sensible order, on their phone.
Invoices that follow the visit, and chasers that go out on their own when someone forgets to pay.
Somewhere for new enquiries to land. New customers ring while you are mid-clean with gloves on. If nobody answers, many will simply try the next cleaner on the list.

Most cleaning software is strong on the first four. The fifth, the phone, is where the options differ most.

Prices side by side (October 2026)

	Entry price	Team pricing	Texts	Answering calls	Free trial
Unavoidable CRM	Solo £29 a month, 1 user	Team £149 a month for 5 users; Agency £399 unlimited	Paid to the provider at cost, no markup (about 4p to 5p a UK text)	AI receptionist answers and books visits, 10p to 15p a minute at cost; missed-call text back	14 days, every feature, no card
Cleaner Planner	Basic £19 a month, 1 user	Team £49 a month, 5 users included	Pro and Team plans, sent through TextLocal or Webex	Not mentioned on its pricing page	30 days
ServiceM8 (UK)	Free for 30 jobs a month; Starter £25 for 50 jobs	Priced by jobs, not users: £59 (150 jobs), £119 (500), £269 (1,500)	Allowance per plan, then 5p each	ServiceM8 Phone add-on from £15 a month (call routing and recording, no AI receptionist listed)	14 days
Jobber	Core $49 a month (US dollars), 1 user	Connect, Grow and Plus by team size; extra users $29 a month	Not priced on the page	AI Receptionist included on Plus, or a $29 a month add-on	14 days, no card
ZenMaid	Starter $19 a month (US dollars), up to 40 appointments	Pro $39 or Pro Max $49, plus $4 to $24 per cleaner a month	Bundles from $14 for 125	Not mentioned in its pricing guide	Not stated in its pricing guide

Sources: cleanerplanner.com/pricing, servicem8.com/uk/pricing, getjobber.com/pricing, ZenMaid’s “How much does ZenMaid cost?” help article and unavoidablecrm.com/pricing, all read in October 2026. Jobber’s page showed US dollar prices and introductory discounts when we checked, and none of the competitor pages we read said whether VAT is included, so confirm the final figure before you sign up.

Where the cleaning specialists are strong

Cleaner Planner is built around rounds and is the cheapest paid option here, at £19 a month for one person. Its Team plan, at £49 for five users, is good value if you mainly need scheduling and payments, and it links to GoCardless for direct debit.
ServiceM8 is a mature, well-known job app with a free plan and unlimited users on paid plans. If you do a modest number of jobs with a bigger team, paying by job can work out well.
ZenMaid is built specifically for cleaning companies, with low entry pricing for small firms and per-cleaner pricing as you grow.
Jobber is a large, established field service platform with its own AI receptionist on the higher plan, which suits bigger teams happy to pay in dollars.

Where Unavoidable CRM is different

The phone is part of the system. The AI receptionist answers when you cannot, handles common questions and books the visit straight into your diary. If a call is missed, the caller gets a text back within seconds.
Priced per business in pounds. No job limits and no per-cleaner fees on Agency. Busy months do not push you up a tier.
Usage at cost. Texts, calls and AI receptionist minutes are paid to the providers at their price. We never add a markup.
Repeat work handled end to end: weekly, fortnightly or monthly service contracts, reminders before each visit, a daily list of visits with a route map, and visits that turn into invoices with automatic chasers on the due date and at 3, 7 and 14 days late. Customers can pay by card through Stripe.
UK-hosted data, encrypted nightly backups and a data processing agreement you can sign inside the CRM.

To be fair, Unavoidable CRM is newer than the others in this table and has none of the long review history ServiceM8 or Jobber have. Cleaner Planner is cheaper if one person only needs a round planner and does not want call answering.

Which should you choose?

Start with your biggest leak. If you are a sole trader with a settled round and few new enquiries, a simple round planner such as Cleaner Planner may be all you need. If you run a team doing lots of small jobs and the phone is under control, ServiceM8’s job-based pricing is worth comparing. If you are growing and lose new customers because you cannot answer the phone mid-clean, or invoices drift past their due date, Unavoidable CRM is built for that: one price per business, calls answered, and money chased for you.

The easiest test is a week of real work. Start the 14-day free trial, put your next week of visits in, and see how many calls the receptionist catches. See how Unavoidable CRM works for cleaning and pest control, our pricing and the full comparison page.

Frequently asked questions

How much does a CRM for a cleaning business cost in the UK?

From what we read on the vendors’ own pages in October 2026, paid plans start at about £19 to £29 a month for one person, and roughly £49 to £149 a month for a team of five. Unavoidable CRM is £29 a month for one user and £149 for five, with texts and calls at cost.

Can a CRM handle weekly and fortnightly cleaning customers?

Yes. Look for service contracts or recurring jobs. In Unavoidable CRM you set a contract as weekly, fortnightly or monthly, and visits and reminders follow automatically.

Do I need a CRM if I already use a round planner?

Not always. A round planner covers scheduling. A CRM is worth it when you also want enquiries, quotes, invoices, payment chasing and calls in one place, so new customers do not slip through while you are working.

Can an AI receptionist book cleaning visits?

Unavoidable CRM’s AI receptionist can answer common questions and book a visit into your diary. Jobber offers an AI receptionist on its Plus plan or as an add-on. Minutes on ours cost 10p to 15p at the provider’s price.

Is there a free trial?

Yes. Unavoidable CRM has a 14-day free trial with every feature and no card needed. Cleaner Planner offers 30 days, and ServiceM8 and Jobber offer 14 days.

CRM for a UK cleaning business: what to compare in 2026