Quick answer: If you want a GoHighLevel alternative in the UK, Unavoidable CRM is priced in pounds, per business: Solo £29, Team £149 and Agency £399 a month, with a 14-day free trial and no card needed. HighLevel starts at $97 a month, priced in dollars, with usage on top. We pass texts, calls and AI minutes through at cost.
HighLevel (often still called GoHighLevel) is a powerful platform, and plenty of businesses use it well. It is also built mainly for marketing agencies, priced in dollars, and asks you to set up a lot before it earns its keep. If you run a UK service business and mostly want to stop missing calls, follow up quotes and get paid, this guide sets out the differences plainly. Every price below was checked on each company’s own pricing page on 15 October 2026.
GoHighLevel is an all-in-one marketing and CRM platform aimed mainly at marketing agencies that run it for their clients. Its pricing page describes the Starter plan as “perfect for smaller businesses and solo marketers”, Unlimited as “built for growing agencies” and Agency Pro as for agencies “looking to go SaaS”, meaning reselling the platform under their own brand.
Its feature list is broad: CRM and pipelines, a website and funnel builder, booking calendars, email and SMS marketing, and Voice AI. Accounts are organised into “sub-accounts”, one per client business, which suits an agency managing many clients from one login. For a single plumbing firm or clinic, that structure is more than most people need.
GoHighLevel costs $97, $297 or $497 a month depending on the plan, while Unavoidable CRM costs £29, £149 or £399 a month. Both offer cheaper yearly billing. Here are the plans side by side, as listed on 15 October 2026:
| Plan | Monthly price | Yearly price | What is included |
|---|---|---|---|
| HighLevel Starter | $97 | $970 | 3 sub-accounts, unlimited contacts and users |
| HighLevel Unlimited | $297 | $2,970 | Unlimited sub-accounts, rebilling of phone and email at no mark-up |
| HighLevel Agency Pro | $497 | $4,970 | Everything in Unlimited plus SaaS mode |
| Unavoidable CRM Solo | £29 | £278.40 | 1 user, 1,000 contacts, every feature |
| Unavoidable CRM Team | £149 | £1,430.40 | 5 users, 10,000 contacts |
| Unavoidable CRM Agency | £399 | £3,830.40 | Unlimited users and contacts, white-label for clients |
Sources: gohighlevel.com/pricing and our own pricing page, both read on 15 October 2026. HighLevel shows its prices in dollars, so what you pay in pounds moves with the exchange rate and any card fees. Neither table includes usage, which is covered next.
Both platforms charge for usage on top of the subscription, but they handle it differently. HighLevel’s pricing page says usage-based costs apply to telecommunications and AI services, including phone numbers, SMS, emails sent and premium AI usage, with the rates on separate pages. Agencies on its Unlimited plan can pass those costs to clients at no mark-up, and on Agency Pro with a mark-up.
With Unavoidable CRM, texts and calls run through your own Twilio account and AI receptionist minutes through your own Retell account, so you pay the providers directly and we never add a mark-up. Typical provider prices in October 2026, as listed on our pricing page, with more detail on the usage costs page:
Always check the providers’ own pages for current rates, as they can change.
Unavoidable CRM covers the whole customer journey for a service business in one place, from the first call to the paid invoice. In practice that means:
Unavoidable CRM is made by Unavoidable Studio Ltd, a UK company, and prices are per business in pounds. For a wider look at the category, see our guide to CRMs with an AI receptionist, or compare us with other tools on the compare page, including HubSpot.
The honest answer depends on what kind of business you run.
HighLevel is best for marketing agencies that build funnels, websites and campaigns for many clients, want one login across lots of sub-accounts, or plan to resell the platform under their own brand with SaaS mode. Its funnel builder and marketing tools are its strength.
Unavoidable CRM is best for UK trades, clinics, cleaning firms and tour operators who want to stop missing calls, follow up every quote and get invoices paid, without paying in dollars or building a marketing system first. It also suits agencies that mainly want a white-label CRM for clients, on the Agency plan.
If you are unsure, list the three jobs you most want software to do this month. If they are calls, quotes and invoices, start with us. If they are landing pages, funnels and campaigns, HighLevel may be the better fit.
Switching takes an afternoon of setup and a fortnight of running both side by side. A simple order that works:
If you would like help bringing your contacts across, email info@unavoidablecrm.com.
Yes. Unavoidable CRM has a 14-day free trial with every feature and no card needed. HighLevel also offers a 14-day trial, and its pricing page notes that billing starts automatically when the trial ends unless you cancel, and that usage fees may apply during the trial.
Yes. The Agency plan is £399 a month with unlimited users and contacts and white-label for clients. If most of your work is building funnels and websites for clients, HighLevel’s builder tools may suit you better.
Usually not. You can forward missed or out-of-hours calls from the number your customers already use, so nothing changes for them.
Unavoidable CRM is made by Unavoidable Studio Ltd, registered in England and Wales, company number 17367981, and based in Leeds.
14-day free trial, every feature, no card needed. From £29 a month per business.
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