Short answer: Unavoidable CRM includes email sending in every plan, from £29 a month. Your quotes, invoices, booking reminders, automatic follow-ups and email campaigns all go out without a separate email marketing tool, a sending account to set up or a monthly email bill on top.
Most small businesses end up paying for email twice. They pay for a CRM, then pay again for a newsletter tool or a sending service so the CRM can actually send anything. Some CRMs also charge more as your contact list grows, even if you only email those people a few times a year. We decided email should simply be part of the price.
Every email is logged against the contact, next to their texts, WhatsApp messages and calls, so you can see the whole conversation in one place.
To be clear about it: texts, phone calls and AI receptionist minutes are not in the plan price. They go on your own Twilio and Retell accounts at the provider’s price and we never add a markup. Typical October 2026 prices are about 4p to 5p to send a UK text, about 1p to receive one, 10p to 15p a minute for the AI receptionist and about £2.65 a month for a UK number. You see those bills directly from the providers.
Separate email tools add up and they split your customer records across two systems. When email is built in, the person who rang you yesterday, the quote you sent them and the follow-up email that went out this morning all sit on one record. Nobody has to export a list or remember to copy a customer into a second app.
It also changes behaviour. When sending costs nothing extra, people actually send the follow-up, the reminder and the review request, and those are the emails that bring work in.
Every plan has every feature. You choose by people and contacts: Solo £29 a month (1 user, 1,000 contacts), Team £149 (5 users, 10,000 contacts) and Agency £399 (unlimited users and contacts, plus white-label). Paying yearly saves 20%. Email sending is included. Texts, calls and AI receptionist minutes go on your own Twilio and Retell accounts at the provider’s price, with no markup.
You can try every feature free for 14 days with no card. See full pricing or read how usage costs work.
Sensible use applies, as with any business email: the CRM is built for emails to your own customers and enquiries, not for sending to bought lists.
No. Email sending is included in every plan, from Solo at £29 a month. There is no separate email account to set up and no email bill.
Yes. You can send campaigns and automatic sequences to your contacts, and every email is logged on the contact record alongside texts, WhatsApp and calls.
Texts, phone calls and AI receptionist minutes. They are billed by Twilio and Retell at their price, with no markup from us.
No. The CRM is for emailing your own customers and people who have enquired with you, which is also what UK data protection rules expect.
14-day free trial, every feature, no card needed. From £29 a month per business, with email sending included.
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