AI writing (your own OpenRouter key)
The CRM can write emails, social posts, call scripts and website chat replies for you. Each business uses its own OpenRouter key, so you stay in control of what you spend. Setting it up takes about 5 minutes.
Before you start
- You need to be an owner or admin in the CRM.
- Have a debit or credit card ready to add a little credit to OpenRouter. OpenRouter charges in US dollars.
- That is it. There is nothing to install.
What is OpenRouter?
OpenRouter is a service that gives one key to many AI models. The CRM sends it the text to write, OpenRouter returns the words, and you pay OpenRouter for what you use. We never see your card details and we do not add anything on top.
Step 1: Make your OpenRouter account
- Go to openrouter.ai.
- Press Sign in and sign in with Google or your email address.
Step 2: Add some credit
- Open the menu at the top right and choose Credits.
- Add a small amount, for example $10. For most businesses this lasts a long time.
- You can leave automatic top-up switched off. You will get an email from OpenRouter if your credit runs low.
Step 3: Create your key
- Open the Keys page.
- Press Create key.
- Name it
Unavoidable CRM.
- Set a credit limit, for example $10 a month. The key can never spend more than this, which stops any surprise bills.
- Press Create.
Step 4: Copy the key
OpenRouter shows the key once. It starts with sk-or-. Press copy. If you lose it, just delete it on the Keys page and create a new one.
Step 5: Add it to the CRM
- In the CRM, open Settings (the gear by your name) and choose AI writing.
- Paste the key in the box and press Save and check.
- The CRM checks the key with OpenRouter straight away. When it works you will see AI writing is on.
Step 6: Try it
Go to Email, type a subject and press Generate email copy. If words appear, you are all set.
What it switches on
- Writing email campaigns
- Social and blog posts in your brand voice
- Call scripts and lead scoring
- Website chatbot answers from your knowledge base (without a key the chatbot still answers simple questions straight from your knowledge base)
- Call summaries for your AI receptionist
- Tidying spoken notes into clinic notes
What does it cost?
You pay OpenRouter for what you use. A short email, post or call summary usually costs well under a penny. The credit limit you set in Step 3 is the most it can ever spend. You can see exactly what you have used on OpenRouter's Activity page.
Keep your key private
Treat the key like a password. Only paste it into the CRM. If you think someone else has seen it, delete it on OpenRouter's Keys page, create a new one and paste the new one into Settings, AI writing.
Something not working?
- "AI writing is not switched on for this business yet": no key has been added. Follow Step 5.
- "OpenRouter did not accept that key": copy the whole key again. It must start with
sk-or-.
- It worked before and has stopped: your credit or the key's limit has probably run out. Add credit or raise the limit on OpenRouter, then press Check it is working in Settings, AI writing.
- Still stuck? Email info@unavoidablecrm.com and we will help.