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Terms of Service

Last updated: 21 April 2026
Effective date: 20 April 2026

1. Who we are

This service is operated by Unavoidable Studio Ltd ("Unavoidable", "we", "us", "our"), a company registered in England and Wales with company number 17367981. Our registered address is 152 Osmondthorpe Lane, Leeds, LS9 9EG, United Kingdom.

2. Agreement to terms

By accessing or using Unavoidable CRM (the "Service") at unavoidablecrm.com, you ("you", "your", "the Customer") agree to be bound by these Terms of Service (the "Terms") and our Privacy Policy. If you are using the Service on behalf of an organisation, you represent that you have the authority to bind that organisation to these Terms.

If you do not agree to these Terms, do not use the Service.

3. The service

Unavoidable CRM is a cloud-based customer relationship management platform that provides features including (but not limited to) contact management, SMS and email messaging, AI-powered telephone receptionist services, pipelines, quotes and invoicing, and workflow automation.

We may add, remove, or modify features at any time. We will give reasonable notice of material changes where practical.

4. Your account

4.1 Account creation

To use the Service you must register an account. You must provide accurate, current, and complete information during registration and keep it updated.

4.2 Account security

You are responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account. Notify us immediately at info@unavoidablecrm.com if you suspect unauthorised access.

4.3 Age requirement

You must be at least 18 years old to use the Service.

5. Subscription, billing, and cancellation

5.1 Free trial

New accounts receive a 14-day free trial. No credit card is required to start the trial. At the end of the trial, you must select a paid plan to continue using the Service.

5.2 Subscription fees

Subscription fees are listed on our pricing page. Fees are billed monthly or yearly in advance by card. All fees are exclusive of VAT unless stated otherwise.

5.3 Price changes

We may change prices. We will give you at least 30 days' notice of any price change for existing subscriptions. If you don't agree to the new price, you may cancel before it takes effect.

5.4 Cancellation

You can cancel your subscription at any time via the Billing page in your account. Cancellation takes effect at the end of your current billing period. We do not provide refunds for partial months or unused time.

5.5 Non-payment

If payment fails, we will attempt collection again over 14 days. If payment is not received, your account may be suspended. Accounts suspended for more than 30 days for non-payment may be terminated.

6. Your data and our data processing role

6.1 You own your data

You retain all rights to the data you upload to the Service ("Customer Data"). We do not sell Customer Data and we do not use it to train AI models or for any purpose other than providing the Service.

6.2 We process data on your behalf

Under UK GDPR, you are the Data Controller of Customer Data and we are the Data Processor. Our Privacy Policy and (on request) our Data Processing Agreement set out how we handle personal data.

6.3 Data export and deletion

You may export your data at any time through the Service. On termination, we will delete your data within 30 days of the effective termination date, unless required to retain it by law.

7. Acceptable use

You agree not to use the Service to:

  • Send spam, unsolicited marketing messages, or messages that violate the Privacy and Electronic Communications Regulations (PECR) or any other law.
  • Send SMS or email to individuals without the lawful basis required under UK GDPR.
  • Transmit harassing, defamatory, obscene, or otherwise unlawful content.
  • Impersonate any person or entity, or falsely state or misrepresent your affiliation.
  • Interfere with, circumvent, or attempt to circumvent any security features of the Service.
  • Access the Service through automated means (bots, scrapers) without our written permission.
  • Reverse engineer, decompile, or attempt to extract the source code of the Service.
  • Use the Service to build a competing product.
  • Resell the Service without a written reseller agreement with us.

7.1 Responsibility for recipients

If you use the Service to send SMS or email marketing, you warrant that you have obtained all necessary consents from recipients under PECR and UK GDPR. We may suspend your account if we reasonably believe you are sending unlawful marketing.

8. Third party services

The Service uses third-party providers for specific functions. Key providers currently include:

  • Twilio - SMS and voice calling
  • Retell AI - AI phone receptionist
  • Stripe - card payments
  • Our hosting provider - infrastructure
  • Our email provider - transactional email

A current list is available at unavoidablecrm.com/subprocessors. We are not liable for the failure or actions of these third parties beyond what is covered by our own obligations.

9. Service availability

We aim for 99.9% monthly uptime but do not guarantee uninterrupted availability. Scheduled maintenance will be notified in advance where possible. We are not liable for downtime caused by factors outside our reasonable control (e.g. internet outages, third-party provider failures, force majeure).

10. Intellectual property

The Service, including all software, designs, text, graphics, and logos (excluding Customer Data), is owned by Unavoidable Studio Ltd and protected by UK and international copyright and trademark laws. You are granted a limited, non-exclusive, non-transferable licence to use the Service during your active subscription.

11. Limitation of liability

To the maximum extent permitted by law:

  • We are not liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of profits, revenue, data, or business opportunity.
  • Our total aggregate liability for any claim arising out of or relating to the Service will not exceed the total fees you paid to us in the 12 months preceding the event giving rise to the claim.
  • Nothing in these Terms excludes or limits our liability for death or personal injury caused by our negligence, for fraud, or for any other liability that cannot be excluded or limited by law.

12. Indemnification

You agree to indemnify and hold harmless Unavoidable Studio Ltd from any claims, damages, losses, or expenses (including legal fees) arising out of your use of the Service in breach of these Terms, including any claims from third parties that you have sent them unlawful SMS or email communications.

13. Termination

We may suspend or terminate your account if you materially breach these Terms, if we reasonably believe you are using the Service unlawfully, or if you have not paid fees due.

You may terminate at any time by cancelling your subscription.

On termination, your right to use the Service ends immediately. We will delete your data within 30 days unless legally required to retain it (e.g. transaction records for tax purposes).

14. Changes to these terms

We may update these Terms from time to time. We will notify you of material changes via email or in-app notice at least 30 days before they take effect. Continued use of the Service after the effective date constitutes acceptance of the new Terms.

15. Governing law and jurisdiction

These Terms are governed by the laws of England and Wales. Any dispute arising out of or in connection with these Terms will be subject to the exclusive jurisdiction of the courts of England and Wales.

16. Miscellaneous

Entire agreement: These Terms, together with our Privacy Policy and any applicable Data Processing Agreement, constitute the entire agreement between you and us regarding the Service.

Severability: If any provision of these Terms is held unenforceable, the remainder remains in effect.

No waiver: Our failure to enforce any provision does not waive that provision.

Assignment: You may not assign these Terms. We may assign them in connection with a merger, acquisition, or sale of assets.

17. Contact

Questions about these Terms? Contact us at:

Unavoidable Studio Ltd
152 Osmondthorpe Lane
Leeds, LS9 9EG
United Kingdom
Email: info@unavoidablecrm.com
Phone: 0113 223 4884


By using Unavoidable CRM you acknowledge you have read and agreed to these Terms of Service.

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